Marketing techniques like segmentation and personalization have helped brands connect with customers – but these methods have their limits. Even when you meet the right customer on the right channel, you can still miss the mark if your timing is off.
To achieve the perfect timing, marketers need multichannel visibility with their data to understand the intent and context of a customer’s behavior in the moment. That’s where real-time data can offer a competitive advantage, enabling brands to identify customers’ behaviors as they happen – and take immediate action.
Download our ebook “Real-time data powers real customer engagement” to find out:
- The importance of timing when it comes to engaging customers
- How real-time data enables marketers to deepen personalization efforts
- What you can achieve with real-time data, like segmentation accuracy, intent signals, and effective retargeting
- How real-time data reduces MarTech complexity
