Benchmark: Winning with Personalization

Personalization wins in 2021

  • To understand shifting consumer preferences as the world began to slowly reopen post-pandemic, we evaluated email and mobile push engagement from January through June 2021.
  • Metrics are broken down by industry and region to help you evaluate your own performance.
  • Many insights were gleaned but one key theme emerged: personalization is critical.

Quality over quantity

Increased email volume doesn’t correlate with increased engagement. Don’t believe us? Download the report today.