REPORTING & ANALYTICS 

Take the guesswork out of marketing

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Get a clear view of campaign performance at every touchpoint with analytics that combine behavioral tracking with AI-powered insights. Make data-driven decisions to boost conversions, customer loyalty, and lifetime value.

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CUSTOMER JOURNEY VISIBILITY

Gain a unified view of your marketing programs and customer behavior

Unify campaign, audience, and digital behavior data in one place — no extra integrations required. Track how customers move from first touch to conversion and identify drop-off points with behavior analytics. Use session replay to see engagement across your website in context and pinpoint areas for optimization. Adjust campaigns in real time to improve conversions, reduce friction, and create seamless customer experiences.

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AI-DRIVEN INSIGHTS

Drive smarter marketing with AI predictions and recommendations

Predict customer behavior and uncover engagement trends with AI predictions to fine-tune your audience segments. With these actionable insights, you can better understand how your marketing campaigns are performing and how to optimize every touchpoint for specific audiences. Refine messaging, timing, content, and product recommendations based on browsing patterns and intent signals to drive faster conversions. 

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DATA-DRIVEN DECISION-MAKING

Dashboards built for decisions, not data overload

No more toggling between tools and data stitching. Monitor campaign effectiveness, audience behavior, and conversion trends with automated alerts and easy-to-understand dashboards designed for any skill level. Track key metrics across channels, including email, SMS, and WhatsApp, from one interface. With access to real-time data, you can make faster marketing decisions without relying on outside teams.

Reporting and analytics features you’ll love

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360° customer profiles and identity resolution

Consolidate contact, marketing, and behavioral data to maintain a clean database.

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Audience health analytics

Monitor audience trends to maintain engagement and identify opportunities for optimizing your campaigns. 

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Email channel dashboard 

Monitor key email metrics, like open rates, clicks, and bounces, to measure campaign performance.

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SMS channel dashboard

Track performance metrics, such as click rates and deliverability rates, for your SMS messages. 

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WhatsApp channel dashboard

Measure number of WhatsApp messages delivered, failed, read, and clicked, and analyze trends in incoming messages.

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Campaign and message analytics

Gain insights into campaign performance to improve your messaging.

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Behavior and digital journey analytics 

Track your customers’ digital behaviors to tailor your campaigns and improve their experience with your brand. 

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Heatmap and attention analysis

See how customers interact with your digital touchpoints and quickly identify trends or patterns to optimize your messages.

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Session replay

Replay customer interactions to identify pain points and improve their experience. 

Trusted by 1,800+ brands

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We’re not just looking at open rate. We look at the number of spam traps, email metrics by top domain, including inbox placement rate, bounces, and blocklist trends. We’re able to look at everything that’s going on with each email send.

Lisa Vongphachanh

Email Marketing Manager at Travel Leaders Network

Read their story
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Turn data into decisions with expert support 

With 25+ years of expertise, Acoustic’s professional services team helps you unlock the full potential of your marketing data. From refining reports to uncovering trends, we’ll provide the guidance you need to optimize campaigns and drive smarter decisions. 

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Insights enablement and dashboard creation

Transform your data into clear next steps with customized dashboards that feature the metrics that matter most to you. 

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Inbox monitoring 

Access inbox monitoring tools and run ad hoc reports to improve email placement and avoid common deliverability pitfalls. 

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Audience structure design

Lay the groundwork for smarter marketing with an optimized audience data structure based on your business goals. 

See the story behind the numbers 

Get tips and best practices to analyze performance, fine-tune your strategy, and drive better outcomes. 

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Unlock the power of your data

Your data should work for you. With Acoustic Connect’s real-time insights and intuitive dashboards, you can make smarter decisions that deliver real results. 

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