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The demise of the brick-and-mortar store in retail has been a hot industry topic, long before COVID changed everything. While I’m keenly aware of the shift in consumer buying habits, I believe there’s a bright—though reimagined—future for physical shopping experiences. Digital sales still only make up 16.1% of the total retail economy. While this number may shift in light of the pandemic, brick-and-mortar stores still dominate the industry.

Melissa Tatoris

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

Can high-tech save the brick-and-mortar store?

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