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Reminding ourselves of the foundations of marketing can refocus our efforts. Lead generation is arguably the most important responsibility of a marketing team, so follow these practices to reach higher goals and produce more revenue for your organization.

Jessica Mok

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

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Back to basics: Lead generation 101 

In part two of our "Back to basics" blog series, we evaluate lead generation best practices that will help marketers fill the sales pipeline and generate more revenue for the business.

Back to basics: Lead generation 101

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Back to basics: Lead generation 101 