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Because B2B companies sell to other businesses, it can be easy to forget that real people – the people who make up the brands you target – are the recipients of your message. Understanding your audience is critical to any marketing strategy. If you don’t know who you’re speaking with, how can you share targeted messages with them? Rule number one: know your audience. Beyond that, here are five best practices of B2B marketing.

Jessica Mok

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

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Back to basics: B2B marketing best practices

In the first installation of our "Back to basics" blog series, we share five best practices of B2B marketing, including aligning with sales, investing in your MarTech stack, enhancing your data strategy, personalizing your message, and capitalizing on moments in time.

Back to basics: B2B marketing best practices

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