DemandTec Lifecycle Pricing

Taking AI pricing to new heights by enabling retailers and CPG partners to deliver optimal pricing, promotions, and markdowns to thrive in today’s hyper-competitive retail landscape.

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Crisis Pricing: The Role of AI in Times of Uncertainty
COVID-19 is rewriting the rules of retail, demanding a completely new approach to traditional planning, pricing, and promotions. Learn how to profitably serve tomorrow's shoppers in this special report.

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Key Capabilities

Customer Success Story

Carrefour Brasil uses DemandTec Pricing to optimize business results

Business Challenge

In their highly competitive market, Carrefour Brasil needed to replace their legacy tools with science-base price optimization.

Transformation

With DemandTec Price Optimization, Carrefour Brasil set out to achieve more automation and efficiency in its rules-based price management with more transparency and usability while also leveraging price optimization capabilities.

Results

Impact analysis demonstrated measurable gains in margins and profits while maintaining unit sales and revenues.

“The results drove good consensus across the organization to drive adoption and leverage DemandTec’s advanced science. DemandTec proved to be an outstanding partner.”

—  Arnaud Dusaintpère  — Commercial Analytics Senior Director

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