Ingersoll Rand personalizes customer outreach at scale
Knowing your customer base is key to devising targeted marketing messages that appeal to individual needs and preferences. How could Ingersoll Rand achieve this?
The company uses a B2B marketing automation platform to combine data on purchase histories with behavioral, demographic, and contextual information—deepening its customer insights.
• Ingersoll Rand can tailor messages to unique customer preferences, helping to boost open rates.
• They deliver relevant content, increasing the likelihood of conversion.
• They can offer personalized customer support after adverse weather, nurturing loyalty.
“We’re confident that our digital marketing solutions will empower us to build even closer relationships with our customers in the years to come.”
— Melanie Fox —Digital Engagement Leader
Ready to learn more about what we can do for your business?