Convert Visitors into Customers

Buffalo Jeans, a leading international apparel retailer headquartered in Montreal, Canada decided to close its brick-and-mortar stores and focus entirely on the digital channel. But as it reinvented itself as a digital retailer, how could it identify individual customer preferences and engage with them on a one-to-one level?

Buffalo Jeans tapped into a whole suite of Acoustic products to achieve their digital transformation: Acoustic Campaign to build, run and analyze the results of precisely targeted email outreach, Acoustic Personalization to deliver personalization on the inbound channel, Acoustic Campaign to reveal new target audiences, and Acoustic Analytics to automatically detect customer struggles. By replaying sessions in which customers abandoned their carts or left the site prematurely, the company was able to find and remediate the root causes — helping them save sales and drive conversion.

By embracing an AI-driven approach to customer engagement, Buffalo Jeans is achieving its goal of shaping streamlined, personalized experiences across all channels — enabling it to build a strong digital retail brand. As well as lifting the company’s transaction volumes by 80 percent in Canada and by 109 percent in the US, Buffalo Jeans has measured increases in conversion rate optimization of 60 percent and 89 percent respectively, boosting revenues for the Canada site by 71 percent and the US site by 75 percent. In total, 60 percent of overall revenue growth is attributed to digital campaigns.