Ticketmaster wanted to help their clients harness data to personalize their outreach, helping to drive ticket sales, retain season ticket holders and create up- and cross-selling opportunities.
Ticketmaster launched a new digital marketing automation offering called TM Engage. Powered by Campaign, TM Engage helps Ticketmaster’s clients deliver personalized messages to fans.
• Enhanced the fan experience with tailored content, helping to drive ticket sales.
• Created new up- and cross-selling opportunities via greater fan engagement during events.
• Nurtured season-ticket holders and encourages more people to renew each year.
“We don’t see ourselves hitting a limit with our partnership.”
— Jen Zick —VP of Direct Marketing
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