Resources

Travel and hospitality brands today must act with urgency, empathy, and purpose to ensure customers know their needs are a priority. As the travel and hospitality industry works to build back consumer trust, personalized customer experiences created through powerful marketing automation technology are crucial.

As the retail industry shifts due to changing consumer needs and demands, expectations around the customer experience have changed, too. Now, seamless, personalized digital experiences are critical to engaging consumers and turning them into loyal shoppers.

The role of the Chief Marketing Officer (CMO) is changing. In years past, CMOs were primarily responsible for driving brand awareness and business growth through marketing activity. Now, as C-suite roles converge and new titles emerge, CMOs are redefining their remit to take on new data, CX, and even product responsibilities.