The mobile market has matured greatly since the iPhone launched in 2007. Experienced mobile marketers know which channels and content work best for communicating with their customers and prospects. However, reaching your customers in their channel of choice is no longer just a goal but a requirement for being relevant and trusted. And SMS can be one of the most effective channels you have.
But some marketing organizations aren't fully realizing the power of SMS. Download our ideapaper to learn more about: