How do you benchmark a wholly unpredictable year?
- In our special COVID-19 Benchmark Report published in June 2020, we analyzed email engagement and behavior just as the pandemic was beginning to permeate our lives.
- In this full-year 2020 benchmark, we explore behavioral shifts as we entered the “new normal.”
- This report includes deep dives by industry, as well as region, and also compares our original COVID-19 data with the second half of the 2020 calendar year.
Email remains a reliable, powerful marketing tool
As the world opens back up and “normalcy” returns, so too do our email habits.
Email remains a critical mechanism for reaching key audiences; and, despite the continued momentum of digital transformation and email marketing volume, engagement has continued to grow, overall, compared with pre-pandemic levels.
Want to see how your stats stack up?
