The current state of consumer demands
Shaping a successful marketing playbook after The Reset
In this second ebook in The Reset content series, Acoustic CMO Norman Guadagno offers specific advice on how to navigate a constantly shifting marketing landscape that is forever transformed in the wake of COVID-19.
“Marketers should not only think about how they react to, but also how they shape the world. Grounded optimism tends to breed more optimism, and positive messages tend to yield more positive messages. Use The Reset as an opportunity to contribute to the direction of the future, not simply react to the present.”- Acoustic CMO Norman Guadagno
Read The Reset: Volume II now for guidance on the reimagined plays marketers must account for in their playbooks.
Acoustic is an independent marketing cloud with the open platform needed for success in a dynamic world. We’re reimagining marketing technology by lessening the burdens of repetitive tasks and equipping marketers with powerful technology that is simple and easy to use. We give marketers more time to do what really matters—to think bigger and put themselves back into the work. We help marketers aim higher, bringing humanity back into marketing. Acoustic serves an international client base of more than 3,500 brands, including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing, and marketing automation solutions.