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The Acoustic Platform
The B2C Marketing Cloud

Evaluate Your MarTech

What is the Marketing Cloud?

The best marketing starts with a deep understanding of who you’re marketing to. The Acoustic Marketing Cloud is a simple yet powerful platform that helps you develop a deeper pool of knowledge on your customer’s behavior — at scale and on a personalized level — and create campaigns that resonate with people, build a loyal following, and drive revenue.

Grow faster with simple, powerful tools

It starts with building relationships. The Acoustic Marketing Cloud enables your brand to grow faster and build lasting customer connections by guiding you through insights, planning, and execution to create personalized, data driven experiences across channels. 

Create personalized, impactful experiences that build loyalty

Delivering a personalized experience based on behavioral data is key to driving and sustaining brand loyalty. With the Acoustic Marketing Cloud, you can create tailored experiences across physical and digital touchpoints, driving repeat customers, and inspiring a loyal base of advocates for your brand. 

Get better insights. Make smarter decisions

Designed to offer flexibility and accommodate growth, with an intuitive user experience backed by powerful technology and robust capabilities, The Acoustic Marketing Cloud integrates with your existing tools and systems to help increase efficiency, optimize the marketing process, and generate greater returns on investment. 

What goes into the cloud

The products in The Acoustic Marketing Cloud offer marketers flexibility, scaling to accommodate their changing needs and growth.

Journey Orchestration

Deliver personalized campaigns across digital channels with AI-powered marketing automation.

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  • Utilize an intuitive drag-and-drop campaign design canvas
  • Create seamless marketing across digital channels
  • Use lead management and scoring to build customer journeys
  • Get insights and manage performance
  • Implement personalization and A/B testing

Personalization

Improve campaign performance and customer engagement with AI-powered personalization. 

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  • AI-powered personalization and product recommendations
  • Real-time segmentation and guidance on relevant content
  • Customizable goals and performance metrics
  • A/B testing to optimize your content for your audience
  • Integration with leading web analytics tools

Tealeaf

Understand digital experiences through the eyes of the customer with AI-powered behavioral analytics. 

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  • Visualize and analyze web and mobile interactions
  • Leverage AI to solve abandonment and detect anomalies
  • Improve problem resolution speed and reduce call-time in call centers
  • Identify breakdowns in the customer experience quickly
  • Block and secure sensitive data

Content

Streamline your content creation, delivery, and management process for all users.

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  • Leverage a headless content management system
  • Set up sitemaps and manage content pages
  • Host your own static assets on the built-in CDN
  • Leverage the latest single-page application technologies
  • Directly license assets from the Shutterstock library

Insights

Reach a new level of insight with AI-powered customer experience insights.

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  • Get a birds-eye view with Journey Analytics and Digital Insights
  • Optimize marketing campaigns to increase conversion, retention and loyalty
  • Enable product and UX/UI design teams with feature updates and prioritization
  • Understand site traffic and how a web experience is driving conversions
Laptop with green background
25%increase in email revenue

Accomplishing more with Acoustic

Scientific American magazine brings the latest developments in science and tech to 9.5 million readers around the world. But sending too many emails was becoming costly and inefficient. With Acoustic Campaign, they were able to cut email costs by 20% while increasing email revenue by 25%. 

Read the case study

“

Every year, we evaluate whether Acoustic is still the right digital marketing platform for us—and every year, it comes out on top.

“

Brian Sisolak

VP Technology Services, Trilogy Interactive, Digital aor for the USO

Acoustic enables all aspects of real-time personalization

In an age of highly pervasive marketing, the best messaging will be relevant, timely, and contextual to individual customers. Acoustic Personalization can help you take better advantage of moments when your customers and prospects interact with your company, helping you deliver the most relevant messages and content.  

Read the report