Two plans. Add what you need. Nothing you don’t.
Start with Essentials or Advanced. Size the channels and web traffic you actually send and capture, then add Session Replay as your team grows. Volumes are measured annually, so one busy month won’t trigger overage on its own.
Pick your starting point.
Both plans include messaging across email, SMS, push, and WhatsApp, along with behavioral tracking on your website and app and API access. Advanced adds the tools to analyze and act on that behavior.
- Talk to our team
Essentials
For growing teams moving beyond basic email and SMS tools.
WHAT'S INCLUDED:
- Email, SMS, mobile push & WhatsApp channels
- Scheduled, triggered & manual campaigns
- Website and app behavioral tracking: standard & custom signals
- Unlimited API access
- 5 organizations, IPs & custom domains
- Composer content storage & rendering
- Standard onboarding & support
- Most popularTalk to our team
Advanced
For teams whose journeys have hit the limits of standard signals.
EVERYTHING IN ESSENTIALS, PLUS:
- Signal Studio (no-code signal creation)
- Inferred signals, not just declared ones
- Session-level insights and analytics
- Executive dashboards
- Web personalization
- Higher-volume triggered campaigns
- Priority onboarding & support
Your built-in marketing teammate.
Acoustic AI is included in every plan. It reads your campaigns, audiences, customer behavior, and product catalog together, so you can go from question to campaign in one conversation.
- Chats
Ask Acoustic AI to analyze your data, surface insights, and explore ideas in a conversation you can keep going.
- Drafts
Tell Acoustic AI to create a message, campaign, or segment for you, and review the draft before it goes live.
Layer on what your team needs next.
Start with what you need today, and use add-ons to go deeper as your program matures.
Session Replay
Watch real customer sessions to see exactly where people struggle with replays, rage clicks, and form abandonment alongside the journeys you’re already sending.
- Pixel-accurate session recordings, no extra tagging
- Struggle signals: rage clicks, dead clicks & form errors
- Guided onboarding to get your first domain capturing fast
- Available on Advanced
More add-ons
Each one works with an Essentials or Advanced plan on its own. Pick only what you need.
Additional volume
SMS short codes
Deliverability audits
Workshops & managed services
Every feature, side by side.
| Feature | Essentials | Advanced |
|---|---|---|
| Channels & campaigns | ||
| Email, SMS, mobile push & WhatsApp | Included | Included |
| Scheduled, triggered & manual campaigns | Included | Included |
| Recurring campaigns | 30/year | 30/year, higher trigger volume |
| Audience & signals | ||
| Signal creation | API, log signals, integrations, file upload | All of Essentials + Signal Studio (no-code) |
| Signal types | Standard + custom | Standard + custom + inferred |
| Contact records | 5M/year | 5M/year, expandable |
| Analytics & personalization | ||
| Executive dashboards | Channel Performance | Channels, sites, apps & behavior |
| Web personalization | Not included | Included |
| Behavioral analytics | Not included | Included |
| Session Replay | Not included | Add-on |
| Platform | ||
| API access | Unlimited | Unlimited |
| Organizations/IPs /domains | 5 each | 5 each, expandable |
| Captured page views | Included | Included expandable |
| Acoustic AI | Included | Included |
| Support | ||
| Onboarding & setup | Standard | Priority |
| Premium support | Add-on | Add-on |
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Let’s build the plan that fits your team.
Tell us about your channels, volume, and what you're trying to do. We’ll put together pricing for your plan, your channel volume, and the add-ons you need.