We stand for marketers.

With all the clicks, impressions, and tech, marketing has lost a little of the humanity that once made it special. But we're bringing a more personal way to reach people, because it's why you got into this business in the first place.

We help you connect meaningfully.

Marketing builds relationships between a brand and its consumers. And that's what we help people do. We take care of the tasks that can slow you down and let you focus on the more important things—emotions, motivations and experiences.

We make it simply powerful.

Powerful technology that's simple to use—that's our big secret. Tech that creates actionable insights and recommendations rather than just reports. Tech that shows you a single comprehensive view and a fuller picture of your customer. Tech that makes it easy to craft complex consumer experiences.

We help you aim higher.

At Acoustic, we're reimagining marketing technology. It's too important not to. When the complexities are hidden and the right tools are in place, you'll free your inner marketer and indulge your wildest strategies.

Meet the team

Dennis Self

Chief Executive Officer


Dennis has 30+ years of experience serving in a variety of executive and technology leadership roles at Acxiom, Electronic Arts, Hewlett-Packard and Andersen Consulting.

Tom Heiser



Tom is a seasoned executive, with more than three decades of operational and executive technology leadership experience. He has a strong track record of organic and inorganic growth and cloud delivery, in both long-term and interim CEO roles – including at EMC, RSA, and most recently, at SiteLock.

Mark Simpson

Chief Strategy Officer


Mark most recently drove strategy and product direction for IBM’s marketing and commerce solutions. Previously, Mark was the Founder and President of Maxymiser, the recognized leader in Customer Experience Optimization, which he sold to Oracle in 2015.

Kent Kelley

Chief Financial Officer


Kent leads the strategic finance and capital structure of Acoustic. With 20+ years of experience in the enterprise software industry, Kent held various CFO and finance leadership roles at Thoma Bravo, LLC., PowerPlan Inc., Oracle and KPMG.

Norman Guadagno

Chief Marketing Officer


Norman leads the strategic global marketing agenda to support the growth of Acoustic. He has over 20 years of experience as a marketing leader for preeminent brands and agencies such as Microsoft, Wire Stone, and Carbonite.

Rose Zory

Chief Human Resource Officer


Rose leads the talent and cultural management efforts for Acoustic. She is a global human resources executive with over two decades of experience leading entrepreneurial high growth organizations.

Bill Naughton

Chief Information Officer


Bill is a senior executive with proven success in leading organizations in building world class technology companies. He developed, implemented and supported some of the world’s largest applications, services and products from the idea generation stage to global implementation for Global Software as a Service, Healthcare Technology, Retail order to Cash, and Digital Marketing Industries.

Steve Dotson

Chief Information Security Officer


Steve Dotson is a security executive with over 20 years of experience in Information Security and Risk, including public and private companies, government contractors, and startups. Steve has built several new global security programs, proving experience in enabling business growth in a secure manner through risk management and business alignment.

Doug Geiger

SVP, Engineering


Providing innovative multichannel campaign automation, insight, and analytic solutions to our clients, Doug has 25+ years of experience in the design, development, deployment, and support of enterprise software solutions.

Brent Whitaker

SVP, Customer Support & Services


Brent has 20+ years of experience leading Client Success organizations implementing and supporting best-of-breed software solutions.

Jay Henderson

SVP, Product Management


Jay has over 25 years of experience in campaign management, analytics, and marketing technology. He’s held senior marketing positions at IBM, Unica, and SPSS.

We started Acoustic to unleash brilliance in everyone’s work.

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