Our story

We believe that everyone has the capacity to be brilliant. But to unleash your best work, your tools need to be just as good as you are.

We’re listening

Today it seems like you’re just overloaded with disconnected data, soaring customer expectations, and the responsibility to protect user privacy. In the face of rapid change, ordinary technology isn’t going to cut it.

We’ve listened, and started Acoustic to make marketing products for people who want to do better. We’re here to help you understand the human dynamics of the market and find new ways to resonate.

We are Acoustic.

What makes us different

Total focus on the marketer

No other company is able to have the singular focus that we do. We dedicate all of our time to the marketer and all of our efforts to making them more successful.

Open platform thinking

Marketing teams need to employ dozens of tools from dozens of vendors. We believe connecting those systems should be simple and easy. It’s why we have the industry’s leading open marketing ecosystem.

Purpose-built solutions

We commit to building every product to specifically solve marketers’ biggest problems. We believe AI is more than an industry buzzword and, when developed purposefully into products, it can change the way you work.

Meet the team

Tom Heiser

Chief Executive Officer


Tom is a seasoned executive, with more than three decades of operational and executive technology leadership experience. He has a strong track record of organic and inorganic growth and cloud delivery, in both long-term and interim CEO roles – including at EMC, RSA, and most recently, at SiteLock.

Mark Simpson

Chief Strategy Officer


Mark most recently drove strategy and product direction for IBM’s marketing and commerce solutions. Previously, Mark was the Founder and President of Maxymiser, the recognized leader in Customer Experience Optimization, which he sold to Oracle in 2015.

Kent Kelley

Chief Financial Officer


Kent leads the strategic finance and capital structure of Acoustic. With 20+ years of experience in the enterprise software industry, Kent held various CFO and finance leadership roles at Thoma Bravo, LLC., PowerPlan Inc., Oracle and KPMG.

Tara Thurston

Chief Operating Officer & Chief Financial Officer (DemandTec)


Tara was a Controller and Brand CFO at IBM, having joined through the Kenexa acquisition in December 2012. She has 15+ years of experience across various industries, with an emphasis in Financial Planning & Analysis.

Norman Guadagno

Chief Marketing Officer


Norman leads the strategic global marketing agenda to support the growth of Acoustic. He has over 20 years of experience as a marketing leader for preeminent brands and agencies such as Microsoft, Wire Stone, and Carbonite.

Tim Shea

Chief Transformation Management Officer


Tim brings more than 20 years of experience in the technology and service sectors to Acoustic. He will be focused on enhancing operational performance across Acoustic’s workstreams and further transform the way the company conducts business.

Rose Zory

Chief Human Resource Officer


Rose leads the talent and cultural management efforts for Acoustic. She is a global human resources executive with over two decades of experience leading entrepreneurial high growth organizations.

Steve Dotson

Chief Information Security Officer


Steve Dotson is a security executive with over 20 years of experience in Information Security and Risk, including public and private companies, government contractors, and start ups. Steve has built several new global security programs, proving experience in enabling business growth in a secure manner through risk management and business alignment.

Doug Geiger

SVP, Engineering


Providing innovative multichannel campaign automation, insight, and analytic solutions to our clients, Doug has 25+ years of experience in the design, development, deployment, and support of enterprise software solutions.

Matt Marriott

SVP, Sales


Matt oversees sales, customer success, and solution engineering. Matt served most recently as VP of Worldwide Sales at IBM, and previously held several senior leadership positions across the enterprise.

Brent Whitaker

SVP, Customer Support & Services


Brent has 20+ years of experience leading Client Success organizations implementing and supporting best-of-breed software solutions.

Jay Henderson

SVP, Product Management


Jay has over 25 years of experience in campaign management, analytics, and marketing technology. He’s held senior marketing positions at IBM, Unica, and SPSS.

We started Acoustic to unleash brilliance in everyone’s work.

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