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SMS 101: How to create an SMS strategy that drives conversions

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SMS is one of the most convenient and cost-effective ways to interact with your customers. With people spending an average of 4.8 hours a day on their mobile phones, according to app monitoring firm App Annie, SMS can be a valuable channel for driving more sales, increasing customer loyalty and building lifetime value.

Join experts from Acoustic to discover the best ways to use SMS to build customer relationships. We’ll discuss how to get started with SMS, share examples of the kind of messages to communicate via text, including how to create compelling time-sensitive promotions and offers, and show you the ROI a strategic text message campaign can deliver. You’ll also find out how to:

  • Determine what the best text approach is for your business: SMS or MMS
  • Set up, automate and send text messages that boost engagement
  • Create highly personalized texts using a Multi-channel Composer tool
  • Benchmark for measuring engagement, open rates and conversions
Featured Speakers
  • Caleb Isabella
    Acoustic
  • Theo Docherty
    Principal Consultant, Professional Services

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