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At a time when in-person banking is at an unprecedented low, financial services marketers must focus their efforts on innovation to both keep existing customers and win new ones. It’s imperative for financial services organizations to take a digital-first approach to acquisition and customer loyalty. Tactics that might sound simple–email, SMS, personalization, mobile engagement–require significant strategic planning to be successful. With the proper care and attention, these approaches can help financial services organizations increase revenue at scale.
In this webinar, Michael Trapani, Sr. Director of Product Marketing and Jasmin Sadikovic, Solutions Engineer, will explore the current state of digital deployment within financial services. Michael and Jasmin will also discuss how all disciplines within financial services can supercharge their digital strategy through:
1) Distributed marketing
2) Franchise models
3) Personalized digital banking
During the holiday season in 2019, we were blissfully unaware of the massive societal and human shift we would soon confront. As we enter the holiday 2020 period, so much about what we believe, and the lives that we live, and how we behave, has changed. So how can retailers and any brand that sells to consumers plan for a holiday season that is difficult to predict given continued uncertainty over how COVID-19 will affect us this fall?
Join us for a conversation with our Chief Innovation Catalyst Melissa Tatoris where she’ll share practical guidance for brands around:
The importance of evolving and enhancing loyalty programs to meet customers in this new normal.
Why mobile marketing must be a component of consumer engagement for long-term retention.
The importance of being data-led in order to react quickly. Brands must be obsessed with their own proprietary data, but also leverage third-party insights (health data, school data, jobs growth data—and more) to understand how to best communicate with their consumers with personalized, relevant, and empathetic messaging and solutions