Events

Virtual

How to tell if you’ve outgrown your MarTech

Start to unleash your best work with the latest guides around digital marketing, marketing analytics, content management, personalization, mobile and email marketing, and marketing automation. Sign up for live presentations or on-demand webinars you can watch any time. Happy viewing!

Click here to visit the webinar center.

Upcoming Events

Virtual

How to tell if you’ve outgrown your MarTech

Recent data tells us that more than 80 percent of marketers have upgraded a MarTech app in the last year. But among mid-sized and upper mid-market brands, there’s often reticence to shift course. Once growing marketing teams have found a MarTech stack that “works fine,” there’s often no easily discernable benefit to changing things up. This inertia, though, is how marketing teams can plateau—losing out on opportunity and revenue in the process.

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- Mandalay Bay, Las Vegas, Nevada

Shoptalk

Shoptalk is where the entire retail ecosystem comes together to create the future of retail based on the latest trends, technologies and business models.

Acoustic, the newly re-launched marketing cloud, will be there for the first time this year.

Come meet with DemandTec by Acoustic at Booth 1010 and learn how you can grow your business, and maximize your profits with intelligent pricing and promotion.

https://events.bizzabo.com/shoptalk2020

Virtual

How Marketers & Sellers can become Best Friends Forever (“BFFs”)

In this discussion at Connect CMO, Natasha Sekkat, VP of Demand Creation at independent marketing cloud Acoustic, will draw upon her two decades of “smarketing” expertise to describe why the traditional sales process dominated by the MQL acronym is antiquated and ineffective. Natasha will detail how the sales & demand creation teams at Acoustic partner to drive pipeline, and will explain in detail:

– A process for delivering “sales-ready” leads
– Why MQLs simply won’t cut it in an inside-sales company environment focused on growth
– Why it’s imperative that both sales and marketing leaders are aligned on the notion that value beats quantity when it comes to leads and lead targets

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