Our story

With all the clicks, impressions, and tech, marketing has lost a little of the humanity that once made it special. But we're bringing a more personal way to reach people, because it's why you got into this business in the first place.

We’re listening

Today it seems like you’re just overloaded with disconnected data, soaring customer expectations, and the responsibility to protect user privacy. In the face of rapid change, ordinary technology isn’t going to cut it.

We’ve listened, and started Acoustic to make marketing products for people who want to do better. We’re here to help you understand the human dynamics of the market and find new ways to resonate.

We are Acoustic.

What makes us different

Total focus on the marketer

No other company is able to have the singular focus that we do. We dedicate all of our time to the marketer and all of our efforts to making them more successful.

Open platform thinking

Marketing teams need to employ dozens of tools from dozens of vendors. We believe connecting those systems should be simple and easy. It’s why we have the industry’s leading open marketing ecosystem.

Meet the team

Tom Heiser

Chief Executive Officer


Tom is a seasoned executive, with more than three decades of operational and executive technology leadership experience. He has a strong track record of organic and inorganic growth and cloud delivery, in both long-term and interim CEO roles – including at EMC, RSA, and most recently, at SiteLock.

Mark Simpson

Chief Strategy Officer


Mark most recently drove strategy and product direction for IBM’s marketing and commerce solutions. Previously, Mark was the founder and president of Maxymiser, the recognised leader in customer experience optimisation, which he sold to Oracle in 2015.

Kent Kelley

Chief Financial Officer


Kent leads the strategic finance and capital structure of Acoustic. With 20+ years of experience in the enterprise software industry, Kent held various CFO and finance leadership roles at Thoma Bravo, LLC., PowerPlan Inc., Oracle and KPMG.

Norman Guadagno

Chief Marketing Officer


Norman leads the strategic global marketing agenda to support the growth of Acoustic. He has over 20 years of experience as a marketing leader for preeminent brands and agencies such as Microsoft, Wire Stone, and Carbonite.

Rose Zory

Chief Human Resource Officer


Rose leads the talent and cultural management efforts for Acoustic. She is a global human resources executive with over two decades of experience leading entrepreneurial high growth organizations.

Bill Naughton

Chief Information Officer


Bill is a senior executive with proven success in leading organizations in building world class technology companies. He developed, implemented and supported some of the world’s largest applications, services and products from the idea generation stage to global implementation for Global Software as a Service, Healthcare Technology, Retail order to Cash, and Digital Marketing Industries.

Steve Dotson

Chief Information Security Officer


Steve Dotson is a security executive with over 20 years of experience in Information Security and Risk, including public and private companies, government contractors, and start ups. Steve has built several new global security programs, proving experience in enabling business growth in a secure manner through risk management and business alignment.

Doug Geiger

SVP, Engineering


Providing innovative multichannel campaign automation, insight, and analytic solutions to our clients, Doug has 25+ years of experience in the design, development, deployment, and support of enterprise software solutions.

Brent Whitaker

SVP, Customer Support & Services


Brent has 20+ years of experience leading client success organisations implementing and supporting best-of-breed software solutions.

Jay Henderson

SVP, Product Management


Jay has over 25 years of experience in campaign management, analytics, and marketing technology. He’s held senior marketing positions at IBM, Unica, and SPSS.

We started Acoustic to unleash brilliance in everyone’s work.

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