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Leading Scottish digital media brand STV automates both its email and mobile push communications with Acoustic Campaign to improve engagement and increase viewer streaming on its platform.

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

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Leading Scottish digital media brand STV wanted to find opportunities to increase marketing efficiency while boosting viewership. STV was creating email promotions manually, which was too labor-intensive for the team. To save time and effort, STV now automates both its email and mobile push communications with Acoustic Campaign to improve engagement and increase viewer streaming on its platform. Using personalized marketing automation, the team at STV can now identify and recommend shows that match viewers’ individual tastes.

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