Global Footer

Site_SubNavigation_Products

Site_Nav_Link_Products

Site_SubNavigation: By Industry

Site_Nav_Link_Industry

Site SubNavigation: Resources (Dropdown)

Site_Nav_Link_Resources

About Site SubNavigation Dropdown Items Site Sub Nav Link

Site_Nav_Link_About

Site_Navigation_Main

Basic Text: The pros and cons of a single vs. double opt-in strategy 

Blog: The pros and cons of a single vs. double opt-in strategy 

Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

Homepage

Blog

The pros and cons of a single vs. double opt-in strategy 

If you’re willing to monitor email deliverability in exchange for a larger list, use single-opt-in. Or, to build a more curated subscriber list, use double opt-in.

Customer engagement platform

Cross-channel marketing

Journey orchestration

Reporting and analytics

Customer data management

Email

SMS & WhatsApp

Improve customer acquisition

Increase customer engagement

Boost marketing efficiency

Retail and ecommerce

Media and entertainment

Travel and hospitality

Gaming

Financial services

Resources

Blog

Books and reports

Webinars and events

One pagers

Case studies

Customer success

Professional services

Acoustic Academy

Help center

Community

About Acoustic

Careers

Contact us

Company news

The pros and cons of a single vs. double opt-in strategy

Related content