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Contributor Info: Caroline Henno

Basic Text: The problem with personas: Go beyond the “who” and focus on the “what” Copy

Blog: The problem with personas: Go beyond the “who” and focus on the “what”

Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

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The problem with personas: Go beyond the “who” and focus on the “what”

While personas are a helpful way to inform segmentation, they shouldn’t be the only consideration when it comes to targeting customers throughout the lifecycle.

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The problem with personas: Go beyond the “who” and focus on the “what”

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