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The use of client-side email security appliances has made the click rate harder to interpret correctly. These appliances are typically installed into a client’s email server. The purpose of the security appliance is to verify that all emails received are legitimate and safe to pass on to the recipients. The challenge is that over the past year, Acoustic has noticed a significant increase in the rate of links which have been followed (invoked) by email security appliances.

Tim Francis

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Five email icons with a person selecting one in the center. 

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

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The Bot Click Challenge

Are well-meaning security bots inflating your click rates?

The Bot Click Challenge

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