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CMO Norman Guadagno recently published the ebook The Reset: Customer Expectations, which explored the topic of “marketing execution after the crisis” precipitated by COVID-19. In this first discussion in the video series, Norman and Latane Conant, Chief Market Officer at 6sense, describe how their roles as lead marketers at technology companies have changed, in rapid time, and how they’re embracing the need to innovate. 

Brenna Fitzgerald

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

Predicting the future: marketing in 2030

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