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It seems so simple: personalize the message, and the offer, to improve the overall customer experience. Accomplishing this in real-time, however, is no easy feat. Pre-determined personalization isn’t actually all that personal, as it’s based on data and demographics in aggregate, rather than individualized, contextual data.

Brenna Fitzgerald

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

Personalization must be real-time

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