Did you know companies that deliver consistent cross-channel marketing experiences realize a 14.6% year-over-year increase in annual revenue? 

In today’s digital-first world, where consumers use multiple channels to engage with brands, it’s critical to have a multichannel digital marketing strategy that drives results for your business. But creating personalized and consistent interactions across channels is no easy feat – you need tools and talent to enable this; and it’s an enterprise-wide effort.  

For direct-to-consumer brands, delivering these interactions isn’t just about providing the right marketing message and campaign; it’s about delivering the most optimal customer experience for each consumer. This requires more than an execution tool. The teams responsible for consumer engagement – including marketing and customer experience departments – require solutions that can be informed by various data sources, such as real-time behavior analysis and optimized pricing, to drive conversions at every step of the customer journey. However, many brands struggle to create a positive customer experience, citing a lack of the necessary technology solutions as one of their main obstacles. 

Enter: Acoustic. 

To help brands deliver exceptional customer experiences and exceed consumer expectations across digital touchpoints, Acoustic provides marketing, digital experience, and lifecycle pricing and promotion technology solutions that enable brands to engage customers across email, mobile, SMS, social media, and more with greater precision and speed.  

• Acoustic Marketing Cloud connects brands with consumers through a single platform to deliver data-driven, personalized experiences at scale. Brands can quickly and efficiently orchestrate digital customer journeys using the channels their consumers engage with most. Because the solution enables content development and amplification across any channel, businesses can increase productivity while realizing improved ROI. 
• Tealeaf by Acoustic uncovers digital CX gaps and quickly transforms customer experiences across the entire digital customer journey – from marketing campaigns to customer support – through insights you can act on, so you can make informed, prioritized decisions before friction and issues impact your bottom line. By seeing how consumers interact with your digital properties from their point of view, you can understand the “why” behind conversions and abandonment and use these insights to increase conversion with speed and confidence. 
• DemandTec by Acoustic helps retailers deliver optimized pricing, promotions, and markdowns in-store, online, and offline. Powered by artificial intelligence, retailers can maintain a competitive edge by providing consumers with the best price for products, while realizing business growth goals.    

Each of these solutions contribute to creating a customer experience that keeps consumers – who are just one click away from your competitors – coming back for more. While certain channels like email continue to drive high ROI for businesses, only focusing on one channel is limiting: research has found that brands using three or more channels in one campaign earned a 287% higher purchase rate than those only using a single channel.  

When you can create personalized multichannel marketing campaigns that scale with your business goals, why rely on technology that limits your interactions?  

Acoustic is named a Leader in the 2021 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs based on its Ability to Execute and Completeness of Vision. Plus, for the eighth consecutive quarter, real users have named Acoustic Campaign a Leader in G2’s Enterprise Grid Report for Marketing Automation. 

With technology that enables brands to form meaningful connections along the customer journey, Acoustic is powering the future of digital marketing and customer experience. Get in touch with one of our experts to find out how. 

 

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