Global Footer

There are two approaches to how marketers can utilize their data, refocus on the added-value metrics that matter and prioritize a customer-centric approach to personalization. The latter is easier said than done as marketers consistently confront hurdles in their quest to use data to deliver highly personalized customer experiences.

Blog_Moving beyond vanity metrics_Contributor

Blog_Moving beyond vanity metrics_Basic Text 1

Blog_Moving beyond vanity metrics_Article Detail Page

Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

Moving beyond vanity metrics: a new approach to personalization

Related content