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New rules and regulations, along with new company policies, have forced both MarTech and AdTech into rethinking how we mine information for our customers. This could be the beginning of the true convergence between MarTech and AdTech: a consolidated route to customer data once it becomes less accessible will be necessary for these solutions to thrive and continue adding value to their customers. 

Dennis Self_Contributor

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Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

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MarTech and AdTech have more in common than you think

New rules, regulations, and company policies have forced both MarTech and AdTech into rethinking how we mine information. Finding new opportunities for data collection will lead to a new approach to marketing and advertising where the consumer is at the center.

MarTech and AdTech have more in common than you think

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