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Home insurance providers are increasingly looking toward strategic partnerships with smart device manufacturers to utilize the Internet of Things (IoT) edge in winning customers, reducing claims, and improving combined ratios. Marketers have a key role in maximizing the success of these partnerships and contributing to policies won, claims reduced, and combined ratios improved. Here are some key tactics that marketers can use to align with smart device initiatives.

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

Marketing smart devices to win home insurance policies

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