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If you’ve led marketing teams long enough, you’ve likely gotten a similar call. Reducing marketing budgets — and reducing them effectively — is as essential as strategy development itself. Indeed, any good marketing strategy should plan for this kind of event.

Michael Trapani

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

How to manage your marketing budget during a crisis

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