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A few weeks ago, many companies were sending out reassuring messages that business was normal but that they were doing extra cleaning of planes, hotels, restaurants, and stores and that their employees were wearing latex gloves to protect the safety of customers. Then came messages focused on refund policies or limited hours, which were followed by an avalanche of “A Message from our CEO” emails that went into detail about a company’s COVID-19 policies.

Loren McDonald

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

How should your company be using email marketing during the COVID-19 pandemic?

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