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We all know the basics: Email marketing metrics can tell you if specific messages or campaigns are successful and help marketers understand longer-term trends such as database growth and engagement levels. They also uncover when you’re not meeting subscriber expectations through anomalies in spam complaints and unsubscribe. But they can also be used as “diagnostic” metrics to provide insights into what is or isn’t working in your emails.

Loren McDonald

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

Email click metrics that uncover content and design issues

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