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“Digital transformation” has been a popular term with an evolving definition that has become increasingly more expansive. The term had previously been taken in the context of enabling customer-facing digital commerce, with a fixed time of a certain number of quarters or years to complete. More recently, digital transformation has become a pioneering mindset: a continuous, holistic view of both front and back-end activity to improve speed, service, and experience.

Vincent Re

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

Digital transformation in financial services: how marketers can strengthen returns

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