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Many marketers love to hate the preference center. They argue that subscribers rarely use them beyond providing the initial required opt-in or registration information. And it is true. Generally, it takes needing to change their email address or a desire to unsubscribe or reduce the frequency of emails to motivate someone to visit your preference center.

Loren McDonald

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

Capturing behaviors for “hidden” preference centers

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