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It’s been widely reported that this Black Friday broke records in North America. It was the earliest start to a holiday season ever; retail stores began to set up for holiday sales the week prior to Halloween. This early preparation—coupled with consumers’ desire to enjoy some semblance of a festive season—seems to be paying off.  At Acoustic, we analyzed the holiday campaign efforts of our customers throughout the month of November.

Melissa Tatoris

It’s been widely reported that this Black Friday

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

Acoustic Holiday Benchmark 2020

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