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Technology can make marketing messaging more relevant, help us use our dollars more efficiently, and automate to save us time. It’s important to remember, though, that marketing is rooted in gut instincts and an intuition on how to relate to people. No doubt, technology can support this process and data can better educate us about each individual, but marketers must not forget the core of marketing: humanity.

Natasha Sekkat

Blog post describing how marketing automation output can still be relevant to indvidual customers and prospects.

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

5 ways to make marketing automation more personal

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