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Inactive email subscribers have a significant impact on your email marketing program. Having too many of them can lead to reduced deliverability, inaccurate analysis of your email performance, reduced ROI, and most importantly, lost opportunity. To best address and get your arms around the challenge of inactive subscribers, Acoustic's marketing team recommends a 5-step framework to rebound the customer experience.

Loren McDonald

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

5 steps to identify and minimize inactive email subscribers

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